Paper Marketsmoney-tree-sml

Following The Paper Trail

Overcoming Market Barriers to Environmentally Preferable Paper (EPP), a study funded by Industry Canada’s Office of Consumer Affairs, conducted by the Reach for Unbleached! Foundation and the Aurora Institute, analyses the office paper industry in Canada. The study looks at the Canadian pulp and paper industry within the context of the global industry, and assesses current production levels and markets for EPPs in Canada, identifies obstacles to further market growth, and makes recommendations for stimulating consumer demand as well as production capacity.

Study findings are based on 55 interviews with representatives from key stakeholder groups, focus groups, an Aurora Institute/Ipsos Reid poll of 1005 Canadians on their attitudes and paper purchasing habits, an on-line survey of 137 members of the Purchasing Management Association of Canada (PMAC) and an extensive literature review.

A market opportunity is being missed by Canadian paper manufacturers even while they complain of flat revenues. It is the marketing of EPPs which offers the potential growth of a healthy and sustainable pulp and paper industry, but this will require producers, distributors, governments and consumers to jump aboard.

To read more:

More Markets Information

The Food and Agriculture Organization of the United Nations (FAO) provides a wealth of statistics and information on forests and global pulp and paper capacity. Their virtual library contains 50 years worth of documents:

You can find daily updates on price and market news, as well as searchable stories on market shifts, pricing, corporate trading, equipment upgrades, new mills and mill closures around the world at –

BC Council of Forest Industries factbook on global and Canadian forests, lumber and pulp production. Free download.

PriceWaterhouseCoopers makes available its global forestry reports on everything from European pulp markets to the use of sustainability benchmarking and also has a Canadian forestry publications index.

Global Market Campaigns

Numerous friends and allies around the world mount forest product market campaigns. Some of them focus on lumber products; some on paper, but since the Common Vision was produced, all agree on a bottom line of responsible forestry, fibre use, and minimum production standards.

Markets Initiative has a sortable database of ancient forest friendly papers and printers who maintain those stocks as well as many other very useful markets campaign tools, including information and examples for purchasing policies.

Greenpeace was running a tissue campaign at aimed at Kimberly Clark’s “wiping out ancient forests.” You can find the fairly complete Greenpeace Tissue Shoppers Guide, with brand names of ancient forest friendly, chlorine free products and stores where they are available, via

The Greenpeace guide is designed to print and take with you when you shop. It lists sources for toilet paper, facial tissue, paper towels and napkins.

The Green Restaurant Association has developed a comprehensive database of environmental solutions for the restaurant industry, allowing association members to locate specific products and services. GRA consultants conduct environmental site assessments, provide cost-benefit analyses, and help restaurants purchase green products and services.

The California-based Rainforest Action Network runs a campaign targeting logging companies and markets to drive old growth wood products out of the marketplace and promote alternatives.