Start your own campaign or support those already out there

To help you get started, we have drawn up some observations from our years of experience in consumer paper campaigns. Reach’s largest consumer campaigns have been the Tissue Issue Campaign and the Office Paper Buying Club, both focused on educating the consumer to make informed purchasing decisions to increase the availability of PCF and TCF products on the market.

With these two campaigns Reach for Unbleached! has realized that intense consumer pressure to change the way paper is made is a very powerful tool to get polluting mills to switch to safer chemicals and cleaner technology. In fact, a recent province-wide poll indicates that 85% of British Columbians are willing to buy chlorine free paper products due to concerns for health and the environment, even if they cost more than chlorine bleached products. A successful consumer campaign must ensure that manufacturers feel the pressure from concerned consumers.

  • Read about our hard-earned lessons.
  • Download brochures and other materials to help convince others to join you in changing the paper market from our library.
  • Connect with other market campaigns in your region, some of which are listed on our markets page.

All over the world, citizen and community groups face issues of pulp and paper mill pollution. Here are some links to groups where you can find information and ideas for action. In Crofton BC, the Crofton Airshed Citizens’ Group has forestalled a NorskeCanada proposal to burn tires, coal and railway ties in the aging kraft mill power boiler, and is continuing investigations of what’s really in the air. In Tasmania, the Tamar Residents Action Committee is providing information to the public on a proposed pulp mill in northern Tasmania, complete with scientific papers, petitions, and photos of the proposed outfall site.